PROPAGANDA AS A COMPONENT OF INFORMATION AND COMMUNICATION POLICY AND A THREAT NATIONAL SECURITY

Abstract

The essence of the concept of propaganda from the point of view of public administration is investigated in the article. Examples of the use of propaganda in public information policy and in establishing communication between different actors are given. The importance of propaganda for informing members of society in countries with democratic and totalitarian political regimes has been clarified. The theoretical basis was scientific work, which highlights some components of the selected issues. This allowed for a comprehensive analysis of the factors that led to the Russian- Ukrainian war. Conceptual principles of implementation of information and communication policy and information security are set out. The essence of civil society and information society is revealed. Emphasis on the issue of public administration as a guarantee of information security, failure to ensure which led to a military threat from Russia is emphasized. The article presents a classification of propaganda, as well as its methods that Russia uses to influence the mood of the population. The author emphasizes the significant role of the Church, namely the Russian Orthodox Church, in information policy, in particular by spreading the ideology of "Russian peace". The article on the perception of historical and contemporary events with the help of cinema is mentioned. Propaganda as a technology for introducing a "hybrid war" is defined. The lack of attention from the authorities was mentioned as a threat to national security. Propaganda is a weapon of mass destruction, as it affects the consciousness of the population and shapes public attitude. The methods of "black" propaganda work at the level of deep psychological mechanisms and the consequences of its influence cannot be overcome by logical arguments. Directions for the implementation of socio-psychological consolidation of Ukrainian citizens to ensure national security in the post-war period are proposed.