FEATURES OF PUBLIC ADMINISTRATION IN THE SOCIAL SPHERE AND THE ROLE OF SOCIAL STANDARDS

Abstract

The social component of sustainable development is a key element of the sustainable development concept, which plays a central role in the overall process of forming an effective and just management system at various levels – from national to local. In the context of public administration, the social aspect of sustainable development involves the creation of policies that not only promote economic growth but also improve social living conditions, reduce inequality, enhance access to basic services such as education, healthcare, housing, and support vulnerable groups of the population. The purpose of the article is to analyze the features of public administration in the social sphere and define social standards as a public administration tool. It has been identified that one of the main features of public administration in the social sphere is the necessity to account for significant social diversity. Different population groups have different needs, and managing these needs requires clear classification and differentiation of services. It is substantiated that one of the key tasks of public administration is the development and implementation of policies that ensure social justice and contribute to raising the standard of living of the population, particularly by improving access to essential social services such as healthcare, education, social security, and housing. The state and local government authorities are required not only to create infrastructure but also to ensure equal opportunities for all citizens, regardless of their social status. It is established that from the perspective of public administration, the social component of sustainable development implies the development of comprehensive approaches to ensuring social welfare at all levels of management. Policies should take into account not only general economic indicators but also social aspects, such as the accessibility of services for different population groups, poverty reduction, ensuring equal opportunities for social mobility and inclusion, protecting the rights of minorities, and supporting the most vulnerable groups – women, children, people with disabilities, the elderly, internally displaced persons, and others. In this context, the role of government programs aimed at the development of social infrastructure, ensuring access to quality education and healthcare, and creating conditions for the development of civil society is crucial. It is established that social standards play a critically important role in ensuring fairness, equality, and access to basic goods and services for all members of society. They are important tools of public administration aimed at achieving social development and sustainability in society. In the context of sustainable development, social standards serve the function of establishing minimum requirements for living conditions that guarantee the basic rights and needs of every individual. They may cover various aspects of life – from ensuring fair access to education, healthcare, and housing to protecting workers' rights and providing social support.