IMPROVING MANAGEMENT APPROACHES IN PUBLIC-PRIVATE PARTNERSHIPS IN THE FIELD OF HEALTHCARE IN CONTEXT MODERN SOCIETAL CHALLENGES

Abstract

The article determines that public-private partnership projects in the field of healthcare are becoming increasingly relevant in Ukraine, becoming an important tool for the development of affordable and high-quality medical care. They allow attracting private investments into the public sector, which contributes to the renewal of medical infrastructure and the introduction of the latest technologies into the treatment process. Despite the potential, the implementation of such projects faces a number of problems, in particular due to insufficient understanding of the value of the applied models and management mechanisms, which reduces the effectiveness of their implementation. It is found that the key difficulties arise due to the lack of a clear balance between the interests of the state and the private sector. The public partner, as a rule, has an advantage in such agreements, which does not always provide the proper benefit for private investors. As a result, situations often arise when investors do not receive the expected results, and state policy does not always correspond to the realities of the modern market. This may have a negative impact on trust in public-private partnerships as a development tool, reducing the interest of private partners in participating in such projects. The need to develop partnerships between public and private parties in the field of healthcare is justified, which is especially relevant in the context of the economic crisis, when traditional public sources of financing are becoming less and less available. The use of the public-private partnership model allows attracting private investments to improve the infrastructure of medical institutions and ensure access to quality medical services. This is important not only for overcoming financial difficulties, but also for creating conditions that will stimulate the development of medical technologies and increase the efficiency of medical care for the population. It is proven that public-private partnership projects in healthcare contribute to the development of competition among medical service providers, which has a positive impact on the quality of patient care. Thanks to this, private investors get the opportunity not only to invest in medical infrastructure, but also to guarantee the return on their investments through the mechanisms of compulsory medical insurance. This allows ensuring the stability of financing of medical institutions and reducing risks for private partners, which makes participation in such projects more attractive for investors.