TRANSFORMATION OF PUBLIC ADMINISTRATION THROUGH NEW PUBLIC MANAGEMENT

Abstract

The proposed article presents an in-depth conceptual analysis of the dynamic processes of public administration transformation in the context of the emergence of the New Public Management (NPM) doctrine, which represents a heuristic alternative to traditional bureaucratic models. The author substantiates that New Public Management is not merely an instrumental project but a complex reflexive construct that integrates elements of neoliberal normativity, managerial efficiency, and the corporatized logic of modern governance. NPM emerges as a response to the existential crisis of the bureaucratic mainstream, offering an innovative vector for the modernization of state institutions. The article traces the trend of marginalizing the traditional role of the state as the sole regulator of the public sphere, accompanied by the multiplication of decision-making centers and the delegation of managerial powers to quasi-governmental and civil society entities. This paradigmatic reversal necessitates a new politico-legal comprehension of the boundaries of state intervention and emerging formats of public accountability. This process, lacking linearity, requires not only institutional adaptation but also a transformation of the axiological foundations of administrative interaction. In exploring the semantic palette of New Public Management, the author engages in a critical deconstruction of the established discourses of efficiency, transparency, and performance, which have become integral elements of the new administrative rhetoric. It is emphasized that changes in public administration are not solely of a technical-organizational nature but ontological, as they are rooted in transformations of societal consciousness and the normative-value horizon of contemporary society. In conclusion, it is stated that New Public Management should be understood as a complex, multifaceted construct that demands not linear implementation but profound adaptive reflection, taking into account local context, cognitive discontinuities, and normative uncertainty that accompany the processes of institutional modernization in an era of global turbulence.