TRANSFORMATIONAL SCENARIOS OF THE DEVELOPMENT OF PUBLIC SERVICES IN THE FOOD SECTOR IN THE CONTEXT OF ELECTRONIC AND FAST COMMERCE IN UKRAINE

Abstract

As a result of the research, the transformational scenarios for the development of public services in the food sector under conditions of electronic and rapid commerce were comprehensively analyzed, expanded and systematized. This enabled the formation of an analytical foundation for constructing a new paradigm of digital governance, which redefines the functional nature of the state as an active participant in the digital ecosystem. Categories of future public services were identified, not as digital replicas of traditional procedures, but as new models of interaction based on transparency, algorithmic data management, preventive risk management and digital compliance. A holistic architecture of digital transformation of public services was presented, integrating procedures of registration, licensing, certification and digital reporting into a unified institutional system. Based on this, a leapfrogging strategy was substantiated allowing for a transition to new service formats without the need to gradually refine outdated models. The necessity of moving from a unitary model to a multi-level ecosystem of interaction was justified, relying on open APIs, smart protocols, integrated registries and digital risk management platforms. The newly developed services are to be embedded into a unified institutional matrix with standardized data protocols, blockchain-based registries and real-time analytics enhancing both the effectiveness and adaptability of the regulatory environment. Special emphasis was placed on the digital transformation of regulatory authorities, the development of digital skills among market operators, the creation of open risk registries and the adaptation of national legislation to European directives. The resulting multi-level modernization strategy combines efficiency, transparency and institutional trust, while laying the groundwork for Ukraine’s digital sovereignty, integration into global value chains and enhanced international competitiveness. Ultimately, an interconnected conceptual model of state regulation was developed, setting new benchmarks for the digital advancement of the food sector amid dynamic commercial transformation.