THE USE OF INTELLIGENT SYSTEMS IN THE TOURISM INDUSTRY

Abstract

The article analyzes the main directions of using intelligent systems in the tourism industry. It is noted that finding the ways to increase competitiveness among tour operators is a very important issue in times of the pandemic. It was found that increasing the efficiency of the tourism industry is achieved through the introduction of new forms and types of tourism activities (virtual offices, specialized routes, contextual marketing, etc.), as well as through the implementation of modern software, web services, mobile applications. Their use allows us to digitize the tourism industry, to form a consolidated tourist information space, to develop E-tourism, etc. The authors gave an overview of the capabilities which are characteristic of certain types of intelligent systems running on different hardware platforms. They are used to develop excursion routes while taking into account the preferences of different categories of tourists; they provide customers with relevant information about tourist attractions, accommodation, food and beverage depending on their location; also, they calculate the financial costs of the tourist route, etc. In such a way, personalized information support for each tourist is provided and the quality of service is improved. It was found that the intelligent systems use databases and knowledge bases to store information about the age, gender, and marital status of a tourist, as well as about the route, tourist attractions and their number, the amount of money spent, and so on. The analyzed data are used to form quality solutions and display personalized tourist information. Moreover, additional web services (Google Maps, GPS-navigation) are used to increase functionality of the intelligent systems. In the future, it is planned to form the requirements for the development of the information system that can be used by the travel agency operator and to implement it in practice.