MAN IN THE IOT ECOSYSTEM: EXPLORING THE IMPACT OF THE INFORMATION ENVIRONMENT

Abstract

Understanding the threat of stress in the modern world that surrounds us, more and more researchers are directing their efforts to understand its mechanisms and impact on the human body. This study highlights the urgent problem of stress, which arises in the context of an excessive flow of information that constantly reaches us through various communication channels, such as news, social networks, advertising, and entertainment. The problem is that despite the widespread use of the term "stress", its true meaning and mechanisms of impact on the body remain poorly understood. This article aims to clarify the relationship between the information we receive from various sources and our physiological state, in particular, the level of stress. The research methodology will include an integrated approach covering the analysis of different types of information such as news, social media, advertising, and entertainment, as well as its impact on physiological indicators such as heart rate, and blood pressure. In addition, mathematical methods will be used to analyze the obtained data, in particular, the model of regression analysis of data, namely: the model of correlation, regression, the model time series analysis, and the model of multivariate linear regression. The expected results of the research will consist of understanding the mechanisms of their influence on a person’s cognitive reactions: memory, and decision-making; emotional reactions: stress, anxiety, and feeling of satisfaction; and the impact of IoT information on behavioral reactions: activity, sleep, and nutrition. The last step will be the development of recommendations to reduce the negative impact of information on health. The practical significance of the study will be that its results will help people to better understand how information from IoT devices affects their well-being and will provide an opportunity to develop individual effective strategies to support psychological and physical well-being.