METHODOLOGY FOR EVALUATING THE EFFECTIVENESS OF MULTIMEDIA CONTENT WHEN PROGRAMMING A WEBSITE

Abstract

The relevance of the topic in the modern digital environ-ment is due to a number of significant factors. One of them is competition in the online environment. With the increasing number of multimedia sites in the online space, it becomes important to understand how the effectiveness of the content posted on them is evaluated and measured in order to attract and retain the attention of the audience in a highly competitive environment. Recently, there has been a rapid change in approaches to promoting personal brands and companies. More attention is now being paid to thematic methods such as social media, blogs, and media publications. It is noted that content is becoming a key component of the digital face of any brand, whether personal or commercial. The purpose of this study is not only to assess the current state of the art in this area, but also to identify the main criteria for the effectiveness of multimedia content. To achieve this goal, we consider such aspects as types of multimedia con-tent, trend analysis, and a list of criteria that affect the effective-ness and quality of content on a website. The theoretical foundations for the development of a mul-timedia system, criteria for evaluating the effectiveness of content for a website, and a list of criteria that affect the effectiveness and quality of content on a website are analyzed; the most important (significant) criteria that influence the formation of high-quality website content are investigated and identified. The article proposes a methodology for creating high-quality content for a multimedia site based on the hierarchy analysis method developed by Thomas Saaty. The developed structural scheme is designed to evaluate the effectiveness of content on mul-timedia sites using the above method. This approach allows you to set priorities and make decisions in the context of many criteria and is part of the management and business decision-making process. Visual technologies play a key role in the interpretation of content on various platforms, opening up new opportunities for the presentation and distribution of information products. Visual communications are becoming the most popular way of delivering a message to the audience, which has led to their popularity in the media system. Many works are devoted to the study of visual tech-nologies. The use of the hierarchy analysis method allows us to consider and take into account various aspects that may affect the evaluation of content, such as image quality, level of interaction, information value, and user experience. This method can be a useful tool for website developers and owners in the process of opti-mizing content and achieving business goals. As a result of using the Saaty hierarchy analysis method, a scheme for evaluating the effectiveness of content on multimedia websites was created.