MARKET ANALYSIS AND PROSPECTS FOR EXTENDED GLUTEN-FREE PRODUCTS

Abstract

Constant stress, nervous and emotional tension, reduced physical activity, unhealthy environmental conditions, and many other factors have a negative impact on health. As a result, prolonged stress leads to the rapid development of various diseases. Therefore, providing different population groups with quality food products is one of the prerequisites for a strategic national priority. Analyzing recent studies, the increased popularity of gluten-free diets has been revealed, which is associated not only with gluten intolerance or food sensitivity, but also with modern fashion trends. The purpose of this paper is to review the important issues in adhering to a strict gluten-free diet, to study the range of gluten-free products and the prospects for their expansion based on domestic raw materials. It has been established that many products contain "hidden" gluten, which negatively affects the health of celiac patients. Therefore, it is important to investigate the sources of gluten contamination in food. Such products may include sweets, canned foods, dry soups, broth cubes, seafood, crab sticks, sauces, ketchups, meat gravy, mayonnaise, ice cream, yogurt, etc. Market research on gluten-free products has shown the dominance of foreign manufacturers, which are much more expensive than their domestic counterparts. It is worth noting that Ukraine has the AEOCS standard in place, but there are only a few manufacturers that adhere to it. Therefore, given the growing demand, there is a need to produce domestic gluten-free products and expand the range of dishes and their availability in both retail and restaurant establishments for the normal functioning of society. Therefore, the systematization and application of certification of existing production facilities to provide consumers with quality and safe products are promising areas.